A smoother,
sophisticated pint

Client: Cobra
Agency: Karmarama
Role: Senior Designer/illustrator

Illustration / Product Design

The task was to reinvent the pint glass for Cobra. This needed to be something that embodied the sosphicated brand strategy that was 'Smooth Pour'. These illustrations influenced the new glass with the 'Smoother' illustration being pushed further into production. This concept was created with the pour in mind. As the glass is tilted, The beer will follow the helix, wrapping around the glass and ultimately creating the perfect pint.

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