The launch of Domino’s new creative strategy 'People Powered Pizza' required an identity and fresh new look that reinforced what 'People Powered Pizza' was all about. Giving the consumer through social media the power of control and voice that would be heard.
The customer voice was represented in the tone of language, the typography and the 'Speech Bubble' device. We wanted to capture the many personalities and individuality of each consumer. As no two customers are the same nor was our approach to the ecletic nature of the brand.