A refreshing
approach
to financial
investment

Client: Killik & Co
Agency: Karmarama
Role: Senior Designer

Comms / Editorial

Killik & co wanted to appeal to a broader potential of investors by engaging with a younger audience, breaking the stigma that financial investment was only for the privileged few. By devising a package that simplified their suite of offers making it both accessible and understandable to digest, we were able to resonate with a wider audience. This also informed the tone of voice and product offers.  
From palette to typeface we wanted to retain Killik & Co's heritage while injecting it with modern warmth, honesty and vibrancy. 

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