In an increasingly 
connected and
competitive world 
the need to attract
and retain the best talent
is bigger 
than ever.

Client: Siemens
Agency: R/GA
Role: Senior Visual Designer

Branding / UI

The Siemens Employer Brand is designed to drive employee engagement. We celebrate the contribution of Siemens employees who create the technologies that make societies succeed. This connects employees and prospects to Siemens through conversation rather than broadcasting messages. Sparking conversations about the future and what it takes to get there, which is why to help people better understand what it takes to build the future we need to show what it’s really like to work at Siemens.

With authenticity at its heart - we tell genuine stories from real employees changing the way we live.

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Strategic direction
of the brand

The building blocks of employer brand are inspired by the people who work for Siemens and their work which has a positive impact on society. Every person working at Siemens has their own story to tell. Everyone has an impact on society. 

The brand device is inspired by conversations. The small square represents the individual, a unique part of Siemens. The individual talks and engages with future-facing topics that impact our society and how we live. As every conversation is unique and so is our device. It’s flexible and responsive across all our materials and executions. Our colors represent the diversity, energy, and passion of the Siemens community.

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Bringing the Employer Brand to life requires a
flexible design system that grows and adapts with
the needs of the brand.

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