A complete
customer-centric
solution

Client: Turkcell
Agency: R/GA
Role: Senior Visual Designer

UI

The new Turkcell application gives power to the user with its personalised offers, intelligent shopping tools and tale-telling account data visualization. Redesigned from scratch, the new app is optimized for the user experience and is aimed at increasing business efficiency, lowering operational costs while providing a greater value and support to users. A modern experience for a modern brand, the Turkcell app is about simplicity, transparency and trust. It has redefined how Turkcell communicates with customers and set a new standard for the rest of the industry.

Better
understanding
your account

Monthly usage was broken into digestable modules. Each module used interactive charts to help the user better understand thier usage both past and present. Notifications and alerts would let the user know when they exceed their limit. This could then get disputed or paid through the 'My Account' section.

Keeping it all
in one place

As the app needed to contain personal account details, mobile/internet usage, offers, packages and other products. Cards were used as a functional means to hold content, these would transition up as you scroll through the home screen. 

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The icons were created as a extension of the logo,
the dots used in the icon suite represent the antenna
from the Turkcell logo

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