Applying design thinking and technology to build unique experiences
For 10 years I have been working at the intersection of brand, design and technology. I've worked for agencies such as R/GA, Possible and Droga5. I've also helped to scale tech start ups within cross-functional product teams.
My approach focuses on a simple, user-centered process creating meaningful and functional brand experiences for companies across all industries.
Nike, BBC, European Tour, Air New Zealand, Specsavers, Clydesdale Bank, Siemens, Honda, Google, Cobra, Subaru, Popsa and many more.
In order to build useful products, we need to understand whether there is a need for this product or feature and the problem we are trying to solve. This is done through observing, interviewing and engaging with the people to understand their habits, motivations and concerns.
Once we have a better understanding of the problem, we can begin turning these issues into opportunities. In doing this we set goals and provide a clear objective to work towards. eg. ‘How might we…’
Once the problem is defined, we set about generating creative ideas and solutions that address the problem. A common approach is through workshops, encouraging people from different areas of the business to bring varied perspectives and ideas to the solution.
Using design and prototyping tools such as Figma, Sketch or Invision we can quickly produce clickable prototypes to validate new features and user journeys that address the initial problem. These can be shared with team members or external users.
Usabilty testing allows us to get feedback from users during the ideation phase. This ensures the designs meet the users goals before anything gets built. This is important as it identifies any usabilty issues and will assist any further iterations.