Creating a fan first experience
Client -
European Tour
Year -
2019
Deliverables -
Concept
User Experience
Responsive
To re-engage with existing fans and capture new ones, European Tour required a mobile first digital transformation. Using the power of digital, we ensured the new ecosystem embodied the tour, bringing the fans closer to the players, the tournaments and the sport they love.
Follow each tournament
The new site provided the platform for fans to seamlessly follow all European Tour tournaments through feeds of rich content, live leaderboards, scorecards and stats. This built anticipation, demand and captured all the action pre, during and after the tournament.
Rich Content
Allowing fans multiple ways to consume personalised content from news to on-demand video, where they can catch all highlights, insights and interviews from their favourite players throughout the tour
